A leading executive in Canadian business and a recognized blogger,speaker, seminar leader, business consultant, educator andpersonal coach, Roy Osing’s career spans over three decades of singular achievement.

Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. As the former Chief Marketing Officer of TELUS and current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.

He is the author of the BE DiFFERENT or be dead Book Series which presents Roy’s career learning’s on how to create organizations that stand-out from their competition and are cherished by their customers.

His book series includes: Your Business Survival Guide, the original ground-breaking book recognized by Soundview Executive Book Summaries as “… one of the top business books in the U.S.” This book is dedicated to showing, in practical and proven ways, how organizations can be unique and survive in our highly uncertain marketplace.
be Different or be Dead

Roy Osing (@royosing) is a former CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, educator, coach, adviser and the author of the book series Be Different or Be Dead.
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