Ed McLaughlin — Entrepreneur, Executive, Author. Founder of four B2B businesses. Ed bootstrapped USI Companies and grew it into an Inc. 500 company, was honored as Entrepreneur of the Year by Ernst and Young, and in 2005 sold USI to Johnson Controls, a Fortune 100 Company. Ed then became CEO of JCI’s Global Workplace Business for the Americas. Ed is currently running his fourth company, Blue Sunsets LLC, investing in startups and real estate. He has a B.A. from the College of the Holy Cross. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Connect with Ed on LinkedIn and follow him on Twitter @purposeisprofit. Read his blog: The Purpose Is Profit.
Wyn Lydecker – Business Owner, Writer, Author. Wyn is the founder of Upstart Business Planning. She works with entrepreneurs to develop plans, summaries, and presentations that answer the questions investors ask most often. Wyn has 35 years of business experience and has been advising and mentoring entrepreneurs for 20 years. She has an MBA in Finance and Marketing from The Wharton School of The University of Pennsylvania and a BA in Economics from The University of California at Santa Barbara. She lives in Connecticut with her husband and has two adult children. Follow her on Twitter @upstartwyn. Read the blog she’s co-writing with Ed: The Purpose Is Profit.


Paul McLaughlin is a Vice President of Blue Sunsets LLC where he is responsible for residential development projects, specific angel investments, and general business administration. He has a BA in Mathematics from the College of the Holy Cross. Paul is pursuing his MBA at Georgetown’s McDonough School of Business.
The Purpose is Profit


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