Ed McLaughlin — Entrepreneur, Executive, Author. Founder of four B2B businesses. Ed bootstrapped USI Companies and grew it into an Inc. 500 company, was honored as Entrepreneur of the Year by Ernst and Young, and in 2005 sold USI to Johnson Controls, a Fortune 100 Company. Ed then became CEO of JCI’s Global Workplace Business for the Americas. Ed is currently running his fourth company, Blue Sunsets LLC, investing in startups and real estate. He has a B.A. from the College of the Holy Cross. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Connect with Ed on LinkedIn and follow him on Twitter @purposeisprofit. Read his blog: The Purpose Is Profit.
Wyn Lydecker – Business Owner, Writer, Author. Wyn is the founder of Upstart Business Planning. She works with entrepreneurs to develop plans, summaries, and presentations that answer the questions investors ask most often. Wyn has 35 years of business experience and has been advising and mentoring entrepreneurs for 20 years. She has an MBA in Finance and Marketing from The Wharton School of The University of Pennsylvania and a BA in Economics from The University of California at Santa Barbara. She lives in Connecticut with her husband and has two adult children. Follow her on Twitter @upstartwyn. Read the blog she’s co-writing with Ed: The Purpose Is Profit.


Paul McLaughlin is a Vice President of Blue Sunsets LLC where he is responsible for residential development projects, specific angel investments, and general business administration. He has a BA in Mathematics from the College of the Holy Cross. Paul is pursuing his MBA at Georgetown’s McDonough School of Business.
The Purpose is Profit

Ed is the founder & CEO of Blue Sunsets LLC, a real estate and angel investment firm based in Darien, CT. He also founded and served as chairman and CEO of United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm.

He earned Entrepreneur of the Year honors in 2001 from Ernst & Young, and USI was named to the Inc. 500 List of America’s Fastest Growing Companies. In 2005, he sold USI to Johnson Controls (JCI), a global leader in automotive, battery, and control systems. Ed then became CEO of JCI’s
Global WorkPlace Business for the Americas.

Earlier in his career, Ed was a partner with Trammell Crow Company, a global real estate firm, and worked at IBM and Hewlett-Packard.

A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from The College of the Holy Cross where he is a member of the Board of Trustees.

Ed is the author of The Startup Roadmap: 21 Steps to Profitability and The Purpose Is Profit: The Truth About Starting and Building Your Own Business, both books for aspiring entrepreneurs and small business leaders.

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