There are thousands of programs and tools around the web that will add huge amounts of value to your website.  Some of them are free, and some cost tens of thousands of dollars each month.  But in a technological world where everything is getting more and more complicated, business owners really should take a step back and ask themselves “what does my website really need?”

1.       Google Analytics

This is completely free software that Google provides to website owners.  Once its downloaded it can give you mountains of data about how many people are visiting your website and more importantly, who is visiting your site.

The software provides information on where visitors are coming from, what pages they are visiting, and how long they spend on each page.  This can give you quite a bit of information to determine what pages are working the way that they should and which need to be re-developed in some way.

2.       Google Webmaster Tools

Another piece of free Google software is WMT.  This is software that shows even more information about external factors of your web traffic.  It can show you what searchers are searching for, what countries and geographic regions they are coming from, and even whether they are coming from Organic Search, Social Media, etc.

In addition to just being a great piece of free software, Google WMT can actually connect with Google Analytics to streamline data relatively efficiently to make sure that you are seeing everything you can possibly see about your web traffic.

3.       A Reliable SEO Plug-in

The reason that we don’t have one exact plug-in is because it depends entirely on what platform your website is using.  For WordPress, Yoast has very good free SEO plug-ins that will give you virtually everything that you need.  If you use another platform there is almost definitely a free SEO plug-in that can do exactly what the Yoast plug-in does.

The reason why an SEO Plug-In is so necessary is simple.  The plug-in makes it easy to manage your on-site ranking pieces (meta-data, headers, tags, image alt texts, etc.) without needing any coding skills to insert that important information into your website.  Is this the perfect solution to make sure that you rank #1 in Google for all of your keywords…absolutely not.  But it does allow you to optimize the pages of your website yourself, and do a reasonably good job doing so.  And more importantly, it allows you to add these pieces to your website without spending lots of time doing it and/or learning how to do it. 

Patrick is a Search Engine Marketing Manager for Premier Laser Spa. He helps Premier manage their web marketing and overall web presence for more than 20 locations nationwide.


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