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It’s a new year, and it’s time to take a new approach. Everyone is gearing up for a year’s worth of marketing campaigns, and it’s time for you to get the ball rolling too. Technology has made some massive strides since this time last year, and it will only continue to grow until it’s time to break out a new calendar. You’ve enjoyed your holidays, and now it’s time to get back to business as usual – including coming to an understanding about how to take your digital strategy to the next level.
Evaluate Your Current Marketing Strategy
Many businesses make the mistake of carrying over the same marketing strategy from the previous year. This strategy is stale now, but reviewing it can still be useful. Your previous foundation gives you a great place to grow from. It’s time to make a list of the things that did and didn’t work with your previous strategy. Plan your new strategy around the facets of your former strategy that saw the most success, and cut out the tactics that were lacking.
Watch Your Competition
Things spread quickly in the digital world, and you need to be able to act much faster than your competitors. If they’re already moving, you need to make sure you have a counterattack prepared. Look at what they did last year and the way they performed. Your strategy aim for greater innovation on the positive areas that worked well for them.
If there’s a new form of media you’re looking to take over, get in there and plant the flag first. If any up-and-coming influencers are beginning to rise, start vetting them as soon as you know you might be interested in using them. Cut your competitors off at the pass.
Get Some Marketing Knowledge
It’s never a bad idea to take a little refresher – especially before you begin to formulate and implement a new marketing strategy. If you want to add other people to your marketing team, they’ll also benefit from marketing knowledge. You can even take online marketing courses right from your home or workplace to keep things quick and easy.
Target Your Efforts
If Twitter didn’t perform well with your audience last year, take it off the docket. If you target millennials, get them on platforms like Tumblr, Instagram and Snapchat. Families are easier to reach on platforms like Facebook, and professionals are best found on LinkedIn. Rather than devoting all your resources to something that offers relatively little payout, double down your efforts on the areas that have shown you success in the past.
Create Fresh and Original Content
Don’t reuse the same visuals and videos that you used last year – not even if you update them. Your old content is still out there lingering somewhere, and it may inadvertently resurface. Instead of saturating your audience with the same old song and dance, come out swinging with new original content.
Look at what worked well for you last year and consider the way that your customers prefer to receive their content. If videos worked better for you than images did, concentrate all of your resources on creating quality video content.
You may feel like the rush is on to start your latest digital marketing campaign, but failing to prepare won’t help. Before you start posting your content, be sure you’ve spent enough time at the drawing boardto hit the ground running.