When you come to think about it, there is literally not a single aspect of our lives that internet hasn’t been able to change for the better.
The same goes for the event management industry. Not only, is it easier to set up an event and plan it, but also to notify people and get all the supplies that you need. However, this is but a tip of an iceberg. Here are some of the numerous vast improvements that event management industry went through thanks to internet.
Raising the Quality Bar
The competition in the event management is quite tough, but with the existence of internet, it is no longer possible to ignore the successes of our competitors. This means, that people all over the world will be able to compare your event to those of others and evaluate them. People who follow your niche will have certain expectations and will tend to be disappointed (in some occasions even aggressively disappointed) if you fail to deliver. However, this is not necessarily a negative thing since now you will be forced to raise the quality bar of your own events. Additionally nothing prevents you from scouting your competition in this way or even “borrowing” some of their best ideas.
Still, probably the greatest advantage that internet brought to the event management industry is cutting out the middleman while selling tickets. If you decide to make your site via WordPress, you will have the option to implement some of the amazing WordPress event ticket sales plugins. By using a third party software, you will be able to assume direct control over both sales and distribution of tickets for the given event. This means that not only will everything become simpler but also more profitable. A clear win-win scenario if there ever was one.
Utilizing social media
Next greatest thing in the event management industry is a fact that now you can notify more people about your event than you ever could. Today, social media are not only available but used by virtually everyone. Simply find the most appropriate social network for your target audience, and use it to lure everyone in. For example, it is a known fact that millennials are mostly on Instagram and even twitter, while in order to get a more professional audience you can always turn to LinkedIn. In order to get the ultimate effect, try to use all or at least combine several different networks. Just add social media share button to your page and the word will spread like wildfire.
Another great thing that happened to this industry is the ability to livestream your event. Even though some claim that this diminishes your profits since now everyone can see what some people are paying to attend, this attitude is quite shortsighted. There is no better way to promote your business than to allow people to see what it is like with their own two eyes (even if it’s on monitor or phone screen). If you also get a proper drone to record the event from above you will get a truly unique impression. The price range of these drones is from $30 to $2300 so you have a great variety of choice. Just make sure when you decide to buy, what additional equipment you will get with it.
As you can see, every single one of these changes is a great improvement over how things were not so long ago. This makes event management quite lucrative as business opportunity and definitely something worth considering career-wise. Just make sure to come properly equipped with all the technological marvels of 21st century and you will be set and ready to go. The world is your oyster!
Marcus is an IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.