Building your online presence is the key of doing business in the modern world.
A while back, there was a superstition that only companies offering IT services, or multimillion dollar conglomerates belonged on the internet. However, today we know that in order to establish yourself on a path to success, you must get your own spot on the World Wide Web and make it shine.
With the pace at which it is expanding this is getting harder and harder and what you need is a cunning plan. Regardless of course of action you decide to take, this plan always starts with choosing a great domain name. Doing just this simple thing, will make all your future efforts of creating a sound online presence so much easier. In fact, a well thought domain name can do wonders for any future SEO efforts you decide to make. All in all, it is a step worth taking.
Why domain name matters?
First of all, the very concept of domain name is absolutely vital for the functioning of search engines as we know them. Without domain names, the simplistic form of browsing that is now in use would be completely impossible. You would have to type in the entire address, which is basically a string of numbers interrupted with occasional dots. Now, what SEO does, is that it uses the ranking system created by Google in order to determine placement of a certain content. From here, it is quite clear that better the domain name, the easier the job of the SEO.
Becoming memorable, staying short
It doesn’t take a rocket scientist to figure out that what you need is a memorable business name. The same goes for your domain name. However, a little trick that eludes most people is a fact that shorter the name is, the better. Longer names are simply too complicated to memorize and this is the complete opposite of what you are trying to do.
What you want is for your business to become a brand and this brand should be the first name on the lips of anyone when your line of work is mentioned. Just take a look at some of the greatest online brands like Google, Yahoo, Facebook, and Twitter. Their names, same as domain names, are as simple as they can be. If nothing else, deduce the conclusion on this example alone.
Optimizing your keyword
Before we go any further, there is one issue that needs to be addressed. Even though becoming a brand is really great, it takes a long time and sometimes you just need a momentary solution. If you construct your domain name around a keyword that is commonly typed, you have significantly greater chance of driving online traffic to your site. This is just one of the ways in which you can build your client base bottom-up. Even though being original is always great, being unique can sometimes put you in the dark deep corner of the web with no way out. In the end, what you are after is attention and sometimes in order to get it you need to play by the book.
Using extension as your ally
Probably the biggest myth online is an assumption that every domain name starts with .com. This is simply as wrong assumption as it gets since there are many other equally efficient options out there. These domains are not only great for business but also offer some creativity in creating general domain names as well. A perfect example of this is domain.me which gave birth to some of the most creative domain names out there like link.me, aweso.me, click.me and many others. As you can see, sometimes, in order to be unique, domain name extension is your greatest ally.
Even though, inserting a number in your domain name can sometimes seem witty and even interesting, it should be avoided as much as possible. The reason for this is quite simple, numbers create confusion. What you want is for your most vigilant clients to know your domain name by heart and numbers make this incredibly difficult. Just imagine if every single one of your clients had to think whether that random 5 in your name was written with letters or left as a figure. It goes without saying that this can cause a lot of frustration and if one thing can be said about frustration it is that it is bad for business.
Same thing goes for hyphens. Even though they are a lot more convenient than numbers (since after all nobody in their right mind would spell hyphen in their domain name), remembering where hyphen goes can be annoying as well. Keep it simple and keep it short.
Finally, SEO can help your page climb the ranks of a search engine in an astounding pace. In other words, SEO helps you and a great domain name helps SEO. Perhaps the most accurate phrase to depict this entire situation would be a clear and undeniable win-win scenario. This is why, you should never neglect the importance of a well thought domain name.
Marcus is an IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.